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New & Noteworthy
Recent additions and favorites on our tightly-edited shelves
Brand Spotlight:
Brand Spotlight:
TWELVE Beauty
Pedro Catalá — creator of Spain’s TWELVE Beauty — is one of the most thoroughly educated founder-formulators we know. He has not only a pharmacy degree, but also a master’s in Botany and a PhD in Natural Product Formulation, a subject he’s taught at the University of Siena. (Yes, he’s fluent in Italian, too.) As one beauty editor put it, "What Pedro doesn't know about natural product formulation isn't worth knowing,” and after Pedro flew in from Valencia for a day to give our team an in-depth training on his products, we could see why. We’re delighted to be TWELVE’s first US retailer, and we’re huge fans of this go-to brand for sensitive, delicate skin. To learn about Pedro’s unique product philosophy, visit our blog.
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Every item on our shelves was hand picked by our industry-veteran founder for its healthy ingredients, thoughtful development, and extraordinary results. You can't go wrong.
About Ayla
We think that a great beauty shop shouldn’t just deliver the most effective nontoxic products in the world. It should also deliver the most well-informed, personalized guidance — turning the simple search for a product into an enlightening journey. One that's unique, just like you.
Browse our expert-curated range of the most effective healthy beauty products from around the world: each one was chosen by our very particular founder, Dara, for a specific reason. And if you'd like more direction, our rigorously trained Guides are always delighted to help with thorough recommendations and custom samples. Call, email, or visit us in San Francisco — we can’t wait to meet you. (Speaking of email, you won't want to miss our weekly newsletters: you'll be the first to see what's new and get access to our special offers.)